2. CUSTOMER VALUES AND BENEFITS

CUSTOMER VALUE

"IS THIS WORTH BUYING"

In our daily life all of us face this question 'n' number of times. Starting from buying products of basic daily needs to buying luxury items we get confused among so many choices. Every consumer has his unique set of needs and choices, so no two consumers place the same customer values on the same product or service. Customers are the key players in any business. Psychological values of the customers plays a major part in the customer values. 

                                                       Specially the present world of diverse products for the same need as well as varied brand names for the same item has created utter confusion in the minds of the customers. Customers mostly attach more values on the following factors :

• BEST COST :

                                                          In India the percentage of people belonging to the poor and the lower middle class exceeds that of the people belonging to the upper middle and the rich class. So cost of any product is inversely proportional to values or benefits. Companies should mainly focus on providing a reliable product in a reasonable price so that the frontiers of the target customers can be widened. 

• BEST PRODUCT :

                                                                                                                                                                                            The quality of the product is a major factor when it comes to making decision while buying it. Companies that offer top quality product increase the customer values. The usefulness of the product makes it worthy of buying.

• BEST SERVICE :

                                           

                                   

Companies that provide a satisfactory level of service to their consumers increase the customer value of their services by providing a high benefit. Consumers who buy from these companies are even willing to pay more to be treated with exceptional services.

When these three above factors are achieved the company becomes 

THE

1. THE PRODUCT

MATRIX BIOLAGE DEEP SMOOTHING SERUM

PRODUCT : MATRIX BIOLAGE DEEP SMOOTHING SERUM

QUANTITY : 100ml

PRICE          : Rs. 260.00

TARGET CUSTOMERS

The Serum is basically a substitute of hair oils and helps to nourish and control frizzy hair. Hair loss is a major problem faced by a majority of the mass and it has to be overcome very carefully. This serum mainly focuses on the people facing hairfall problems or even problems of rough and frizzy hair. The product is mainly popular among youngsters specially young girls who love to experiment on their hair and wish to set new trends. It is a substitute of hair oil and is most importantly "NON-STICKY". It has changed the concept of "one hour chumpy kiya"! as it smoothens the hair instantly and jus a few drops are enough for desired outcome.

INDIA'S FIRST PROFESSIONAL 6-IN-1 SERUM

This deep smoothing serum contains mainly avocado, grape-seed oils and frizz taming polymers and therefore 

1. controls frizz
2. adds instant shine
3. nourishes dry hair
4. instantly detangles
5. smoothens rough ends and
6. protects from humidity

Thus it provides solution for six main hair problems faced by people.

IMPORTANT ATTRIBUTES

The main attributes of this product are :

• REASONABLE PRICE - Compared to the hair smoothing serums of other brands its price is reasonable.

• GOOD QUALITY - Matrix Biolage unites natural botanicals with modern technology to create gentle, high-performance formulas for healthy and frizz free hair. Even in 97% humidity its application helps in creating manageable frizz free smooth hair.

• LONG LASTING - This serum helps to retain the shining hair for a very long time.

• HAIR STYLING - It helps to make the hair manageable and easily styleable. It also works well with blow drying and ironing.