11. SALES MANAGEMENT

SALES MANAGEMENT

The sales promotion is focused on merchadising, i.e. direct presentation of 

goods in premises of wholesales, and on providing samples to hairdressers. 
Matrix also organizes training programs and events for hairdressers. The biggest event of this kind is the Matrix Global Academy in New York, designed for hairdressers from around the world. 

Personal selling through sales representatives plays an irreplaceable role in the communications mix of Matrix. The task of the sales representatives is to present and explain the advantages of Matrix products. 


The website of Matrix is aimed at professional hairdressers.The pages mainly contain offers of training courses and advises about the application of products to various types of hair, about hair coloring and styling, etc. The pages also contain a set of professional hair care and colour videos, Matrix CRAFT TV. Matrix is established in social networks like Facebook, Twitter, YouTube and Flickr. 

ASEEM KAUSHIK
BUSINESS MANAGER
MATRIX INDIA

"Matrix is young and hip. It's the best technology at an affordable price "