2. CUSTOMER VALUES AND BENEFITS

CUSTOMER VALUE

"IS THIS WORTH BUYING"

In our daily life all of us face this question 'n' number of times. Starting from buying products of basic daily needs to buying luxury items we get confused among so many choices. Every consumer has his unique set of needs and choices, so no two consumers place the same customer values on the same product or service. Customers are the key players in any business. Psychological values of the customers plays a major part in the customer values. 

                                                       Specially the present world of diverse products for the same need as well as varied brand names for the same item has created utter confusion in the minds of the customers. Customers mostly attach more values on the following factors :

• BEST COST :

                                                          In India the percentage of people belonging to the poor and the lower middle class exceeds that of the people belonging to the upper middle and the rich class. So cost of any product is inversely proportional to values or benefits. Companies should mainly focus on providing a reliable product in a reasonable price so that the frontiers of the target customers can be widened. 

• BEST PRODUCT :

                                                                                                                                                                                            The quality of the product is a major factor when it comes to making decision while buying it. Companies that offer top quality product increase the customer values. The usefulness of the product makes it worthy of buying.

• BEST SERVICE :

                                           

                                   

Companies that provide a satisfactory level of service to their consumers increase the customer value of their services by providing a high benefit. Consumers who buy from these companies are even willing to pay more to be treated with exceptional services.

When these three above factors are achieved the company becomes 

THE