3. BUYING DECISION MAKING PROCESS

BUYING DECISION MAKING

The main steps involved in decision making by customers for buying a particular product are :

RECOGNITION OF PROBLEM

Pollution and unhealthy lifestyles playS havoc with hair, and so hair serums have become a must for everyone to keep those tresses manageable, frizz-free,shiny,smooth,nourished and hydrated. Often i have heard teenagers saying "My mood depends on how good my hair looks". This is not only true for teenagers but for anybody facing problems regarding hair. This product is for all who face hair fall problems as well as have frizzy rough hair and wish they could get hair like the beautiful heroines.

SEARCHING INFORMATION 
&
 EVALUATION OF ALTERNATIVES

Customers often get confused among the options while choosing among many brands.The following are the main direct competitors of Matrix Biolage hair smoothing serum : 

• HABIBS HAIR SERUM - Applicable only for dry curly hair and chemically treated hair. 
• STREAX PERFECT SHINE HAIR SERUM 
• LOREAL PROFESSIONAL TEC LISS CONTROL HAIR SERUM - High price 
• KERASTESE ELIXIR ULTIME OLEO COMPLEXE - High price

The last two steps of Customer Buying Decision process comprises of the Purchase Decision and the Post Purchase Behaviour. 

Matrix is a very well known brand in India. Its marketing is done by Loreal Ltd. Its products are considered to be apt for majority of the youth and beauty conscious people (specially ladies). Its reasonable price and protection of hair against upto 97% humid weather condition makes it more attractive and worthy of buying.

                                                After taking reviews from many people it has been seen that people who use it once are eager to "use it again". This definitely leads to customer loyalty and brand image.

http://makeupandbeauty.com/matrix-biolage-smoothing-hair-serum-review/

THE TRIGGER FOR MY BUYING

One of my friends said "Matrix Biolage Deep Smoothing Serum is the secret of my beautiful hair". She really had beautiful shining long hair. I have curly hair which is a lot more difficult to handle in comparison to wavy and straight hair. I even straighten my hair often so my hair undergoes heat treatment which might lead to damage of hair. But Matrix Biolage contains botanicals which do not harm the hair in the long run. It keeps the hair frizz free even in humid conditions.