4. COMPETITION

COMPETITION

The market share of hair care products among the FMCG products in India is around 9%. The main hair care products are - 

1. Hair Oil

2. Shampoo

3. Conditioner

4.  Serum

5. Masque or Hair Spa Products

6. Hair Dye and

7. Hair Colour

The top competitors of the Matrix Biolage Deep Smoothing Serum are listed below :

                                       

1. HABIBS HAIR SERUM

                                           

PRICE - Rs. 240 for 100 ml

• For dry and chemically treated hair
• Provides nourished , manageable tangle free hair
• Non sticky
• Heat Protectant
• Spreads easily through hair

2. STREAX PERFECT SHINE HAIR SERUM

PRICE - Rs. 175 for 100 ml

• Enriched with walnut oil
• Good for dry , frizzy and unruly hair
• All day long manageable and nourished hair
• Non Sticky

3. LOREAL PROFESSIONAL TEC LISS
CONTROL HAIR SERUM

PRICE - Rs. 525 for 50 ml

• Shining frizz - free hair
• Applied only in a pea sized amount
• Long lasting

4.  Kerastase Elixir Ultime
Oleo Complexe

PRICE - Rs. 2300 for 125 ml

• Multipurpose Serum
• Used as an Oil for massage
• Heat protectant before using Heating Equipments
• After wash product to add shine
• Nourishing effect lasts more than 3 days

5. JOHN FRIEDA FRIZZ EASE
HAIR SERUM

PRICE - Rs. 400 for 50 ml

• Controls frizz
• Applied on dry as well as wet hair
• Travel friendly packaging
• Protects hair from heat damage , UV Exposure and Pollutants

6. GIOVANNI FRIZZ BE GONE
HAIR SERUM

PRICE - Rs. 495 for 70 ml

• Contains Organic Ingredients and hence harmless
• Soft and silky hair
• Non sticky

7. L'OREAL SERIE EXPERT ABSOLUT
REPAIR CELLULAR UNIFIBRINE
HAIR SERUM

PRICE - Rs. 580 for 100 ml

• Enriched with Unifibrine
• Silky soft hair for two days
• Absolute repair for split ends

The other competitors are -

Khadi Smooth and Silk Hair Serum

The Body Shop Grapeseed Glossing Serum

L'Oreal Total Repair 5 Serum

Even Hair Oil Products can be considered as Competitors for this Serum.

Matrix being a product of the L'Oreal Pvt Ltd the main competitors of L'Oreal too deserve mention i.e. HUL, Procter & Gamble , Palmolive and Revlon.