13. BRANDING

BRANDING

Branding is the marketing practice of creating a name, symbol or design that identifies or differentiates one product from the other products.

                                    

The above logo portrays a very professional brand and indeed Matrix belongs to the professional range products of L'Oreal Pvt Ltd.The combination of the colour red and white with such a technical font style makes it look very professional. Majority of the L'Oreal brands have the combination of red and white as their logo which even reflects a symbol of exclusivity as well as luxury.

Also the name MATRIX suggests a professional item as it means a set of conditions around which a system grows.

The above logo of Matrix Biolage depicts effectively that this is also a product for professional use but the image of a green leaf indicates the presence of natural or organic ingredients in the product. The colour green also indicates youth and lost lastingness. Thus the branding of Matrix Biolage Deep Smoothing Serum portrays the attributes of the product.

The meaning of Biolage refers to something related to Biology or Botany i.e. plants and hence briefly mentions the presence of natural ingredients in its products.

Even its tagline suggests that it is for the hairdressers to live their dreams. Hence Matrix as a brand has encompassed a very effective branding technique.