HOLISTIC MARKETING
L’Oréal’s recent achievements include
A return to plants:
L'Oreal is mostly referred as a technological Company (Green Tech Firm) rather than a cosmetic manufacturer. Last year they boosted the sourcing of plant based materials for its products up to 55% and the scientists filed for 600 patents. Its Matrix Biolage Product line involves the research of botany and hence emphasizes on green chemistry.
L'Oreal is mostly referred as a technological Company (Green Tech Firm) rather than a cosmetic manufacturer. Last year they boosted the sourcing of plant based materials for its products up to 55% and the scientists filed for 600 patents. Its Matrix Biolage Product line involves the research of botany and hence emphasizes on green chemistry.
Reconstructed biological tissue (RBT) :
The developed version of "artificial skin" has helped L'Oreal to get rid of controversies regarding animal testing. The Company's Biologists are helping different hospitals in the processes of skin grafting for burn victims by providing them artificially manufactured skin tissue.In order to make animal testing obsolete, L'Oreal has collaborated with the Environmental Protection Agency (EPA) by finding new research methods.
The developed version of "artificial skin" has helped L'Oreal to get rid of controversies regarding animal testing. The Company's Biologists are helping different hospitals in the processes of skin grafting for burn victims by providing them artificially manufactured skin tissue.In order to make animal testing obsolete, L'Oreal has collaborated with the Environmental Protection Agency (EPA) by finding new research methods.
Waste. Never mind recycling:
L'Oreal works for recycling of waste products. Half of the company's cardboard for packaging its products comes from Forest Stewardship Council (FSC) certified sources. The company has reduced its water consumption and transportable waste by almost one-fourth since last ten years.
L'Oreal works for recycling of waste products. Half of the company's cardboard for packaging its products comes from Forest Stewardship Council (FSC) certified sources. The company has reduced its water consumption and transportable waste by almost one-fourth since last ten years.
L’Oréal has invested in renewable to reduce fossil fuel consumption and carbon emissions. This has been done from methane gas in Belgium to Renewable sources in Mexico. They also have installed solar installations at plants in countries like China, India and New Jersey.
A holistic approach in Brazil
Brazil (L’Oréal’s third largest Market)has become a hub where the company’s CSR initiatives are worth mentioning. In addition to training its employees on business ethics and improving its management’s diversity, the company also recruits at lesser known universities and outside of Brazil’s two largest cities, São Paulo and Rio de Janeiro. Simultaneously its Brazilian operations have reduced its carbon emissions by more than half, they reduced energy consumption by 38 percent, and decreased water consumption and landfill waste.L’Oréal’s sustainability report is more than just a great layout and alluring pictures.
THE MATRIX PHILOSOPHY
Matrix strives to convert Professional Passion into profession and lead the industry in education.
Matrix has the largest network of professional hair care education in India. It has more than 36 education studios that cover almost all main towns. A full fledged team of Trained Educators work with Matrix today, which is aimed at providing quality education to thousands of hairdressers all around the country, and helping the country to increase its education level and literacy.
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| NELROY DICKSON GENERAL MANAGER EDUCATION MATRIX INDIA |
"I feel proud and inspired to see the skilled Matrix Education team that we have today. Matrix, as your education partner, ensures that all your team members are educated, developed and motivated all throughout."
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