PRODUCT LIFE CYCLE
My PRODUCT, the Matrix Biolage Deep Smoothing Serum is in the growth stage of its life cycle i.e. the second stage. It is a new product with unique organic ingredients in the market and Matrix Biolage is trying to find out other innovative ways to make it a totally different and unique product which the mass will be eager to buy once and buy it again and again.
The Matrix Biolage is one of the professional products of L'Oreal Pvt. Ltd and is at the Maturity Stage i.e. the third stage of its Industry Life Cycle as it has achieved a position in the market and ranks third in the Hair Care products category. It has many competitors all over the world but still is one of the most unique brand in the whole world due to its exclusive range of products in the market including core and exclusive products.
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