6. MARKETING MIX -4Ps

THE 4Ps OF MARKETING

PRODUCT : 

My product is Matrix Biolage Deep Smoothing Serum which is for the people who face hair problems such as hair loss, split ends, rough and frizzy hair. This product belongs to the professional range of products of L'Oreal. 

PRICE : 

L'Oreal follows a dual pricing strategy in India wherein they have placed hair care products at an affordable price but simultaneously skin product product at a premium range .The product is pretty reasonable in comparison to other products of the same category. 260/- for 100ml. Thus it is affordable for mostly all segments of the society.

PLACE : 

This product is particularly for sale in beauty salons. It is specially useful for professional hair stylists. It acts as a catalyst for the professionals of the salons all over the world to improve their expertise by using them as distributors of these products.

PROMOTION : The promotion of this product is done through Campaigns on websites and advertisements on fashion magazines and journals. It is also promoted by hair stylists in professional beauty salons.