DISTRIBUTION CHANNELS
L'Oreal is the leader in the Global Cosmetics Industry. L'Oreal is broadly classified into mass sales division, professional products division, luxury products division and active cosmetics division. Matrix falls under the Professional products division of L'Oreal Paris Pvt Ltd. The Matrix Products are usually designed for small and medium sized hair dressing salons that desire to use affordable professional products.
The Matrix products are mainly distributed through well-established hairdressing wholesalers. It offers its distributes a business model that allows them to be involved and participate in sales.
The distributor not only functions in storage, shipment and sale of Matrix products, but also in providing information, organizing training events and gaining new clients through its network of sales representatives. Matrix pays 75-85% of salaries to these network of sales representatives.
Matrix products are intended exclusively for hairdresser. Selling products to final consumers directly was prohibited initially. For this reason, there were no official online sales channel. But recently in order to increase their brand value as well as market share they are selling their products through various online sales channels such as Amazon, Alibaba etc.
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